SOURCE:macrumors.com
Apple has filed a complaint in a Swiss court over the use of the slogan "Tick Different" in a Swatch marketing campaign, arguing that the watchmaker is unfairly referencing the Californian company"s successful 1990s "Think Different" ad campaign for its own gain.
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Tuesday, 11 April 2017
Apple Sues Swatch Over "Tick Different" Marketing Campaign
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