
LONDON — What would you rather look at on your commute to work? Adverts for a variety of upcoming books, films, products and theatre productions?
Or just a hell of a lot of smiley cats?
Correctly guessing that most people would go with option two, the Citizens Advertising Takeover Service (CATs) crowdfunded a dream to replace as many London underground ads as possible with feline-themed photos.
Now, after raising £23,000 ($30,526) on Kickstarter, they’ve made that dream a reality.
On Monday morning, commuters going through Clapham Common station were greeted by the following sight:
catsnotads.org” data-credit-provider=”custom type” data-caption=”Cats on the London underground station barriers.” src=”http://i.amz.mshcdn.com/9YBlmNRjhSxKx82pvxcg_R6Rprc=/fit-in/1200×9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206986%2FCats_not_ads1.jpg” alt=”Cats on the London underground station barriers.” data-fragment=”m!b083″ data-image=”http://i.amz.mshcdn.com/WNdlSnHbVdE5wJJ1qPbx90t9WNA=/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206986%2FCats_not_ads1.jpg” data-micro=”1″/>
Cats on the London underground station barriers.
catsnotads.org” data-credit-provider=”custom type” data-caption=”Cats on the escalator.” src=”http://i.amz.mshcdn.com/-yxRYs1Ymo5NXLz_7tC4KW6ri0w=/fit-in/1200×9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206984%2FCats_not_Ads3.jpg” alt=”Cats on the escalator.” data-fragment=”m!0e71″ data-image=”http://i.amz.mshcdn.com/m_NIVQT2oPufsThHPRiXxDtPCHw=/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206984%2FCats_not_Ads3.jpg” data-micro=”1″/>
Cats on the escalator.
CatsnotAds.org” data-credit-provider=”custom type” data-caption=”Cats on every wall.” src=”http://i.amz.mshcdn.com/1oRRbEToO4bfhC4CM-E2uEciID4=/fit-in/1200×9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206995%2FCats_not_ads4.jpg” alt=”Cats on every wall.” data-fragment=”m!9609″ data-image=”http://i.amz.mshcdn.com/hDB95YH8HJl-O0ZC_pcCEUSBDh0=/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206995%2FCats_not_ads4.jpg” data-micro=”1″/>
Cats on every wall.
catsnotads.org” data-credit-provider=”custom type” data-caption=”So many cats.” src=”http://i.amz.mshcdn.com/QjtOma7uqoYN5kh8CxZGIwhVilM=/fit-in/1200×9600/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206985%2FCats_not_Ads2.jpg” alt=”So many cats.” data-fragment=”m!d3f5″ data-image=”http://i.amz.mshcdn.com/E5ozlM5iu_4Videu_mnpXr6KlBY=/https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F206985%2FCats_not_Ads2.jpg” data-micro=”1″/>
So many cats.
The company behind CATs is a creative collective called Glimpse. They describe themselves on their site as “a group of friends who want to use creativity for good”.
“We tried to imagine a world where public space made you feel good,” Glimpse founder James Turner was quoted as saying in a press release sent to Amazing.reveal.
“We hope people will enjoy being in the station and maybe think a bit different about the world around them.”
The cat photos will be up around the station for two weeks, should you wish to visit.
https://amazingreveal.com/blog/2016/09/12/this-tube-station-now-has-pictures-of-cats-instead-of-ads/

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